ยท about 3 hours agoยท ET Tech
HC ruling on Google keyword ads likely to reshape e-advertising
A Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertise online. Established brands are set to benefit. Smaller companies may face challenges in gaining visibility. The ruling could reshape digital advertising strate
#google-ads#trademark-law#digital-marketing#e-advertising