· 13 days ago· Dev.to
Mastering Email Preferences in SFMC with Precision and Granular Control
A common client ask on retail engagements: "We send three email types - monthly newsletter, weekly promotions, and birthday emails. One subscriber wants the newsletter but not the promotions. Can we do that?" Default unsubscribe is all-or-nothing: click unsubscribe, lose every email from the brand.
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