· 3 days ago· Dev.to
ARPU Outshines ARPPU: A Six-Month Revenue Analysis for Channels
For a while I looked at "average order value" and called it my per-user revenue. It felt close enough. It wasn't — because AOV is per order, not per person, and it hides the fact that most of my users weren't buying at all. The metric that fixed my thinking was ARPU. This post covers what ARPU actua
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