Topic

#customer-experience

3 articles found

· about 14 hours ago· DeepLearning.AI Updates

How Could AI Agents Transform Digital Membership Programs Beyond Simple Automation?

I’ve noticed that many organizations have successfully digitized their membership programs, but the experience often stops at providing a digital card and basic account management. This made me wonder whether AI agents could become a more active part of the membership journey. For example, imagine a

#ai#digital-membership#automation#customer-experience

· 9 days ago· Inc42

Zepto's Divesh Sawhney on How AI Boosts Marketing Experimentation Efforts

Experimentation is a crucial part of marketing teams at Indian startups for customer acquisition, experience, journey, and retention. With AI,…

#ai#marketing#startups#customer-experience#experimentation

· 13 days ago· Dev.to

Mastering Email Preferences in SFMC with Precision and Granular Control

A common client ask on retail engagements: "We send three email types - monthly newsletter, weekly promotions, and birthday emails. One subscriber wants the newsletter but not the promotions. Can we do that?" Default unsubscribe is all-or-nothing: click unsubscribe, lose every email from the brand.

#cloud-marketing#email-preferences#sfmc#customer-experience#marketing-cloud