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Home/News/When the Buyer Is an AI: Optimizing Ecommerce for the Agent Shelf

When the Buyer Is an AI: Optimizing Ecommerce for the Agent Shelf

A quiet shift is happening in how products get bought online. Increasingly, the "shopper" isn't a person scrolling a product page โ€” it's an AI agent. Someone asks ChatGPT, Claude, Gemini, or Perplexity to "find me the best X under $50 and order it," and the model researches, compares, and picks. No

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