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Trust levels for generative AI drops below 40%, yet consumers rely on AI product advice: McKinsey

Trust levels for generative AI drops below 40%, yet consumers rely on AI product advice: McKinsey

Home/News/Trust levels for generative AI drops below 40%, yet consumers rely on AI product advice: McKinsey

Consumers do not trust artificial intelligence (AI) advice, as the trust level for generative AI drops below 40 per cent but they turn to it anyway, according to research discussed on The McKinsey Podcast.

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