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Home/India Tech/Tier II and III cities power Indiaโ€™s D2C, driving 66% of new orders in FY26
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Tier II and III cities power Indiaโ€™s D2C, driving 66% of new orders in FY26

The report found that 66% of new D2C orders in FY2026 originated from Tier II and Tier III cities, underscoring a significant shift away from metro-dominated ecommerce demand.

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