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The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.
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The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.

Home/Technology/The IronSource founders sold an ad tech company for $4.4 billion. Their next bet is that AI agents will replace the ad buyers their old company served.

The founders of IronSource spent a decade building tools that helped mobile app developers monetise their products through advertising. They sold that company to Unity for $4.4 billion in 2022, watched Unity dismantle the ad network they had built, left in 2024, and have now returned with a company

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