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Stop Ranking Ad Channels by Sessions: Use RPS (Revenue Per Session) Instead
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Stop Ranking Ad Channels by Sessions: Use RPS (Revenue Per Session) Instead

Home/Cloud & DevOps/Stop Ranking Ad Channels by Sessions: Use RPS (Revenue Per Session) Instead

"Google Ads vs. Meta Ads โ€” same budget, which one is more efficient?" I hear this question almost every week from ecommerce operators. Most of them compare by sessions, and that almost always leads to the wrong answer. I made the same mistake myself once. Meta Ads was driving 1.5x the sessions of Go

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toshihiro shishido

๐Ÿ“… Apr 30, 2026ยทโฑ 5 min readยทDev.to โ†—
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