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India's E-commerce Boom Sparks AI-Powered Loyalty Fears Among Retailers

India's E-commerce Boom Sparks AI-Powered Loyalty Fears Among Retailers

Home/News/India's E-commerce Boom Sparks AI-Powered Loyalty Fears Among Retailers

Adyen co-CEO Pieter van der Does told Reuters that a merchant he spoke with this โ€‹week generated 70% of its volume through direct channels and wanted to retain that share as shoppers increasingly begin their searches through chatbots.

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Tags:#ai-shopping#indian-commerce#merchant-retention#customer-loyalty#digital-payments-india

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