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ReelShort made $1.2 billion on werewolf romances. Watch Club wants to do it better.
Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “microdramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire ro
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Theresa Loconsolo, Rebecca Bellan, Amanda Silberling
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Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “microdramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading app, ReelShort, […]
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