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India's gaming population hits 500 million, advertisers seek effective engagement strategies.
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India's gaming population hits 500 million, advertisers seek effective engagement strategies.

Home/India Tech/India's gaming population hits 500 million, advertisers seek effective engagement strategies.

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Connectivity and device costs are no longer barriers. Players prefer free games supported by ads, a trend advertisers are increasingly embracing. While mobile gaming

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