I repositioned my URL shortener 3 months after launch — the moment it clicked

I launched toui.io in early April as a solo side project — a URL shortener I built because I wanted something cleaner and faster than what I was using. The name comes from Taiwanese dialect: "佗位" (tó-uī) means "where to?" which felt right for a service that takes you from A to B. It worked. People s

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