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Home/India Tech/Gen Z spending behaviour signals Indiaโ€™s move from crisis borrowing to convenience credit
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Gen Z spending behaviour signals Indiaโ€™s move from crisis borrowing to convenience credit

India is shifting from borrowing in moments of need to borrowing by default. As UPI, BNPL, and embedded finance blur the line between payments and credit, loans are becoming a seamless part of everyday spending.

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