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Ferrari replaces its marketing chief one month after the Luce EV reveal wiped billions off its stock

Ferrari replaces its marketing chief one month after the Luce EV reveal wiped billions off its stock

Home/News/Ferrari replaces its marketing chief one month after the Luce EV reveal wiped billions off its stock

Ferrari is replacing its Chief Marketing and Commercial Officer Enrico Galliera, who has held the role for more than 16 years, with former BMW Italy CEO Massimiliano Di Silvestre. The change takes effect July 1 and comes exactly one month after the controversial reveal of the Luce, Ferrari’s first f

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