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D2C brands feel the pinch as consumers cut spending
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D2C brands feel the pinch as consumers cut spending

Home/India Tech/D2C brands feel the pinch as consumers cut spending

Rising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brands face pressure as inflation and a weakening rupee push consumers towards essential purchases, impacting discretionary spending and average order values. Compani

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๐Ÿ“… May 15, 2026ยทโฑ 1 min readยทET Tech โ†—
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https://economictimes.indiatimes.com/tech/startups/d2c-brands-feel-the-pinch-as-consumers-cut-spending/articleshow/131101315.cms
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