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Gates-Backed E-commerce App Embroiled in Sales Misrepresentation Scandal

Gates-Backed E-commerce App Embroiled in Sales Misrepresentation Scandal

Home/News/Gates-Backed E-commerce App Embroiled in Sales Misrepresentation Scandal

Phia, co-founded by Phoebe Gates, faces accusations of violating affiliate marketing policies. The browser extension allegedly claimed sales it did not drive by injecting its own referral codes. Independent researchers and competitors like Capital One Shopping highlighted these concerning practices.

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