Apple will reportedly start stuffing ads into the Maps app

Apple is reportedly planning on inserting ads into the Maps app, according to Bloomberg's Mark Gurman. An announcement could come as soon as this month, with the ads themselves appearing on iPhones this summer.

This will likely work similarly to ads in Google Maps and Yelp, which lets retailers and brands bid for coverage with particular search queries. I've personally never found the ads in Google Maps to be that annoying, so let's hope Apple's implementation is similar. 

This potential ad revenue could seriously bolster Apple's services business, which currently generates $100 billion a year for the company. This division accounts for around 25 percent of annual revenue but faces challenges in both the short-term and long-term, as regulators around the world push for changes to App Store policies.

Apple has yet to comment on the matter. This idea has been floating around since last year, with rumors going all the way back to 2022. The company already displays ads on the App Store and on the News app, so the jump to Maps isn't coming out of left field.

This article originally appeared on Engadget at https://www.engadget.com/apps/apple-will-reportedly-start-stuffing-ads-into-the-maps-app-182311634.html?src=rss