Apple could put ads in Maps as soon as this summer

Apple will soon bring advertisements to its Maps app on mobile and the web, according to a report from Bloomberg's Mark Gurman. The ads, which Apple could reportedly announce this month before rolling them out in the summer, could allow businesses to pay for the highest spot in search results on Apple Maps.

That means if one restaurant secures the winning bid for the word "sushi" or "pizza," its location could receive priority in search results over other relevant businesses, as reported by Bloomberg. The setup is similar to how advertising works on Google Maps, which also allows businesses to pay for a higher rank in search results.

The m …

Read the full story at The Verge.