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AOV alone is misleading - the CVR/RPS trap, and 10 tactics to lift order value
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AOV alone is misleading - the CVR/RPS trap, and 10 tactics to lift order value

Home/Cloud & DevOps/AOV alone is misleading - the CVR/RPS trap, and 10 tactics to lift order value

"CVR is up, sessions are up, but revenue isn't growing the way I expected." When I look across ecommerce dashboards, this disconnect almost always traces back to one neglected metric โ€” and once you find it, it traces back to a second insight: the metric is misleading on its own. That metric is Avera

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toshihiro shishido

๐Ÿ“… Apr 29, 2026ยทโฑ 6 min readยทDev.to โ†—
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