BlueConic joins Databricks Marketplace to bring real-time marketing decisions to the lakehouse

Enterprises have spent years and considerable fortunes building data lakehouses, training models, and unifying customer records inside platforms like Databricks. The harder problem, it turns out, is not building the intelligence but deploying it, getting a prediction out of a data warehouse and into a marketing decision before the moment passes. BlueConic, the Boston-based customer […]

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